Microsoft Advertising Quarter Two Update - May

Good Morning,

Welcome to the latest edition of our newsletter! Over the past three months, we have been closely following the developments in the new Bing and collecting data on its performance. In this newsletter, we are finally ready to share some exciting facts and figures that will give you a glimpse into the success of the new and improved Bing search engine. We understand that our clients have been eagerly awaiting these numbers, and we are thrilled to finally share them with you. We are able now to provide some facts and figures about our newest innovation the New AI-powered Microsoft Bing & Edge. 

Bing's New Era
Celebrating 3 Months of Smarter Searching

Just three months ago, we introduced the new AI-powered Microsoft Bing and Edge to revolutionize search. Our goal was to address the issue of many web searches going unanswered, leaving billions of users dissatisfied. The new Bing offers better search results, the ability to ask and receive answers, and a more user-friendly experience, including the ability to chat naturally. Combining large language models with our vast search index, Bing delivers current, cited, and conversational results that can't be found elsewhere, fundamentally changing the way people access information.

The new Bing is now available in open preview without a waitlist. It offers enhanced, visually rich answers with charts, graphs, and improved formatting for easier access to information. Furthermore, Image Creator is being expanded to over 100 languages in Bing. And the best part of it, Microsoft Advertising advertisers are automatically part of it! There we are unlocking new advertiser value and potential with more reach, greater ROI, next level automation and new innovations! The new Bing offers not only text ads, but also multimedia ads and product & vertical ads.

The new Bing is the next generation of AI powered search:

Facts & Figures
The numbers say it all.
This is the ideal time to persuade clients who are not yet using Microsoft Advertising to join the revolutionary new search and advertising experience. You can use the latest facts and figures to bolster your pitch and highlight the benefits of the new and improved Bing. Let’s be part of the momentum! 

• Over 100M daily active users on Bing
           - 1/3 engaging daily
• 1/3 brand new Bing users
• ¾ of the new users came from a Google search
• 500M chats in 3 months and 200M images created
• Daily Bing App downloads have grown 4x since launch
• Edge gaining market share for the 8^th consecutive quarter
• 3x higher CTR
• Increased time spend in Bing Chat vs. traditional search

Bing Chat Usage & Impact

Edge mobile and performance increase

Engagement with Bing and Edge goes up when people use new AI features. The Bing users base has seen a steady growth this year, particularly after the launch of the new Bing. Especially in mobile Bing gained a bigger share. In several countries the Bing App reached the top10 most downloaded apps ranking.

Bing chat drives a 3x higher CTR relative to traditional Bing search (US). There looks to be ample opportunity for ad visibility in Bing chat; users average 66% more time here than the traditional search.

User Intent

Vertical insights

As part of a civic science survey research in April we gained some interesting insights. Here a sneak peek on some of the mayor results. Users in the 18-34 age groups are more likely to have used or plan to use Bing chat, while the 55+ age group is least likely to have heard of and have interest in Bing chat. Retail, Health, Tech & Telco, and Travel are among the most compelling topics of interest for Bing chat.

Marketplace Trends
Top search queries

We can see some shift in user and search behaviors. The graph shows the categorical top search query categories for Bing chat.

I am curious; what was your first search on the new chat?

In my first chat I looked for breakfast ideas and recipe based on my nutritional plan.

We are seeing in preliminary data that the Bing chat queries are on average 3x the length of traditional search. Bing chat drives higher engagement that could lead to deeper ad consideration and reduce lead time to conversion and Mobile is as important as ever. 

I hope this newsletter has been of interest to you. In addition, I would like to offer you a slide deck that you can use in your future pitches. The attached slide deck contains some of the slides from the webinar that and may be useful in presenting the new Bing effectively. Please feel free to use it as you see fit, and don't hesitate to reach out if you have any questions or concerns. Keep in mind that the Copilot is still in its early stages and the statistics provided are only the first insights.

Please reach out to us if you have any feedback, question or opportunities.

Best regards,

Your Microsoft Advertising Team