Microsoft Advertising January Updates

Microsoft Advertising January Updates

Good morning,

January is almost over and we want to make sure you have some valuable recourses to bring even more value to your clients this first quarter of the new year. Today´s Newsletter covers:

Artificial Intelligence with solid fillUpdate on OpenAI & Microsoft

Airplane with solid fillBetas and Pilots Q1 2023

Two Hearts with solid fillValentine´s Day best practice

Newspaper with solid fillUpdates and News of our platform

 

News about the Industry

Some articles that we found interesting :

·       Microsoft and OpenAI extend partnership - The Official Microsoft Blog

·       Microsoft Plans to Build OpenAI, ChatGPT Features Into All Products - WSJ

·       Google To Unveil It’s ChatGPT Killer AI ‘Sparrow’ Soon; All You Need To Know - Tech (mashable.com)

 

Betas and Pilots Q1 2012

Find the latest Microsoft Advertising features in pilot in the updated overview of the ongoing pilots of this quarter. Please reach out to me if you need any more specific information or have a client interested for a beta.

 

January Pilot Update

 

Key Moment this quarter

Valentine’s Day is approaching, below few recommendations

Can you believe it’s 2023 and just like that Valentine’s Day is just around the corner? You’re going to love the list of trends and recommendations we’ve pulled together for you this year. You’ll find the full list in the attached infographic along with helpful pro tips to get your campaigns ready for this heartfelt holiday. We strongly believe this can boost the campaigns of  customers who can benefit from this opportunity (Flower shops, candies, clothing stores, spas, dinning, etc.). 

And please find attached some DE insights and recommendations to reach/exceed your clients’ goals that day:
·       Native Ads (MSAN) – To be launch ASAP to make sure they will have an impact that day/period of the year
·       Search ads that you already use
If you need insights for US, CA, UK, FR and AU please let me know.

 

 

Some updates & some news on our platform.

 

Microsoft Advertising has expanded AGAIN ! Make the most of it.

Now in 34 additional markets, Microsoft Advertising provides access to audiences across 164 markets and 35 languages, helping you reach your customers and connect with them during moments of opportunity across the world.

 

The changes below have been already communicated but please find below a reminder.

 

Multi-Channel Management

As you know, your search ads can also be available in a native version by default. Since several months now and depending on the phase your accounts were in:

·       The automatic bidding strategies are optimizing your native ads too.

·       The bid adjustment parameter for native ads won’t be available in your campaign settings.

·       Don’t worry, you can still see on which sites your native ads are being displayed (cf Website Publisher report). To exclude a site, you will need to do it at the campaign level.

Ad Distribution Options

The ad distribution options have been in the process being updated in the US, UK, AU, FR, DE and ES. The change aims to increase traffic you are getting from us.

This is the view BEFORE:

This is the NEW view:

For more details : Ad distribution settings (microsoft.com)

 

 

 

Please reach out to us if you have any feedback, question or opportunities.

 

Best regards,

Your Microsoft Advertising Team

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