Hello,

It’s half time of the first quarter of this new year. Please find below some updates regarding the first days with the AI integration into Bing. We have also announced the finalists of the Microsoft Advertising Awards – congratulations to all finalists. Please also be aware of the opportunity right now in the travel industry. Today’s Newsletter covers:

Update on AI & Microsoft
Microsoft Advertising Partner Awards Finalists
Travel Industry insights

Update on AI & Microsoft

Learning from our first week

Over a week ago, we shared an all new, AI-powered Bing search engine, Edge web browser, and integrated Chat, that we think of as Your Copilot for the Web. It is designed to deliver better search results, more complete answers to your questions, a new chat experience to better discover and refine your search, and the ability to generate content to spark your creativity.

Have you tried it already?

Since we made this available in limited preview, we have been testing with a select set of people in over 169 countries to get real-world feedback to learn, improve, and make this product what we know it can be – which is not a replacement or substitute for the search engine, rather a tool to better understand and make sense of the world.

Here is what we have learned in the first seven days of testing.

 Please reach out to me with your feedback – I am very curious to hear about your experience with the new Bing.

Microsoft Advertising Partner Awards Finalists
Finalists have been announced
We are delighted to inform that the finalist for the Microsoft Advertising Partner Awards 2023 have been announced last week. This is a prestigious recognition of the outstanding work and achievements of the Channel Partners in the different categories. Congratulations!

Please follow the link below to discover the European finalists.

Partner Awards 2023: Europe finalists

Travel Industry insights

Insights that bring value to your travel clients

Hope that you already start preparing your clients for Winter and Spring Holidays! If not… It’s not too late on our platform !

Please find below and attached some key Takeaway’s to help you prepare your business on the German Market.

There are also market insights available for the following markets: UK, ES, AU, CA, US, FR, IT, NL. Send me an email if you need them.

• Using broad match to boost performance - Microsoft Advertisingè Let’s try those broad keywords while targeting specific audiences only (setting: Target and Bid).
• Dynamic Search Ads: Reach a broader audience - Microsoft Advertising
• Users are still very price sensitive and looking for good deal è Promotion Extensions - Microsoft Advertising
• Hotel Price Ads - Microsoft Advertising
• Similar Audiences - Microsoft Advertising
• Microsoft Audience Network - Microsoft Advertising

See how Native Ads can boost the visibility and the performance of your clients…

Please remember that the features and pilots below can enhance your clients’ presence online…

Please reach out to us if you have any feedback, question or opportunities.

Best regards,

Your Microsoft Advertising Team