Good Afternoon, The first quarter is soon coming to an end. Today´s Newsletter covers: Upcoming Webinars
 Mother Days insights
 Update on Open AI & Microsoft
Upcoming Webinars Join these two webinars! March 16th afternoon, Microsoft Advertising is organizing 2 webinars that you should prioritize to bring more value to your customers! Please find time, agenda and registration links below. The Roadshow is highly recommended as the new Era of Microsoft Advertising will be presented. Mother Days Insights Did you know that Mother’s Day is the third most popular holiday for online shopping after Christmas and Black Friday? Some Countries celebrate Mother’s day in May & June. The attached Mother Days insights (DE, US, FR, ES IT,NL) bring some thoughtful facts on consumer preferences and behaviours that will help you create successful Mother’s Day campaigns. The insights are packed with tips and tricks on where to focus your campaigns, keywords, and bids based on what gifting subcategories had highest interest by country as well as optimal times to hit peak ROI based on search, click volume, CPC, CTR and MSAN based on historical data from 2022. Muttertag 14. Mai Please find below the discerning analysis about Microsoft Ad campaigns for mothers’ days in the German market: 
Detailed campaign insights as well as some suggestions on strategy for the different countries can be read in depth in the attachments.  Updates on the new Bing & Edge
30 days new Bing & Edge It’s hard to believe it’s been just over a month since we released the new AI-powered Bing and Edge to the world as your co-pilot for the web. In that time, we have heard your feedback, learned a lot, and shipped several improvements. We are delighted by the virtuous cycle of feedback and iteration that is driving strong Bing improvements and usage. Key facts & figures: - million+ new Bing preview users, we have crossed 100M Daily Active Users of Bing
- more than 45 million total chats since the preview
- one third are new to Bing
- release of Bing mobile app – 6x increase in mobile traffic
- one third of daily preview users are using chat daily
- variety of use cases: extending search to creativity
Read more in detail here: The New Bing and Edge – Progress from Our First Month | Bing Search Blog Please reach out to us if you have any feedback, question or opportunities. Best regards, Your Microsoft Advertising Team |